Instead it serves notice to pay closer attention. New sights, sounds, and smells all rev up your senses and the spirit of freedom, fun, and adventure is suddenly in abundant supply. With the simple twist of a throttle, you're on your way to experiencing everything around you with heightened awareness and fresh perspective. And, Vespa makes it all so easy, inexpensive, and environmentally friendly.
The company made its début in the aeronautical field in 1916, and after a series of ups and downs, finally approached the world of two- wheeled vehicles. In 1964 the aeronautical (I.A.M. Rinaldo Piaggio) and motorcycle (Piaggio & C.) divisions split to become two independent companies, with the latter paving the way for the birth of Italian mobility, in the wake of the economic boom enjoyed in those years. From the 1960s, Piaggio began to churn out a series of highly successful products.
Genuine scooters embody the carefree, practical, and economical attributes that make scootering exciting and fun; and perpetually in style. The reliability, affordability, and fuel economy of a Genuine is unparalleled.